Very few people and even fewer brands have managed
to become synonymous with pop culture in the 20th century. But in the last few
decades, Nike has become a Titan of the sporting world, as well as part of the
daily lives of millions of people everywhere.
ORIGINS AND HISTORY
The company was founded on January 25, 1964, as Blue
Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike,
Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess
of victory. Nike markets its products under its own brand, as well as Nike
Golf, Nike Pro, Nike, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air
Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan,
Hurley International and Converse.
Nike also owned Bauer Hockey (later renamed
Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro. In
addition to manufacturing sportswear and equipment, the company operates retail
stores under the Niketown name. Nike sponsors many high-profile athletes and
sports teams around the world, with the highly recognized trademarks of
"Just Do It" and the Swoosh logo.
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