NIKE’S PERSONAL SELLING

Nike’s personal selling efforts happen in the stores. Store personnel are trained to provide assistance to customers in knowing more about the firm’s products, and to persuade them to buy these products. In some cases, sales personnel promote the company through personalized service that helps customers find the right Nike product.

Customer experience is enhanced because of this trained assistance and persuasion from the sales personnel. Customers feel good about the products they buy from Nike. They also feel empowered in making informed decisions in buying these products. Thus, Nike’s marketing communications mix uses personal selling to create better customer experience and customer relations, while promoting the firm’s products.

Nike utilizes a personal selling technique in all of their retail stores. The sales associates in these stores has direct contact and interaction with the buyers of Nike merchandise. 

They are the individuals that communicate directly with the consumers who are interested in Nike products. They sales men and women must be able to help in the process of a successful sale. 

They are suppose to be knowledgeable of the brand and should be trained in asking customers the right questions in order to find out what they are looking for. To make sure this is done Nike will often send Nike representatives to retail stores that sell their sneakers to give little presentations to keep the sales associates up to date on the merchandise and the technology behind them. I agree with this because sometimes people that work at the store don't really know what they selling and need to b reminded.

Nike's way of persuading consumers is by showcasing the quality of the product. the company doesn't do much discounts. if they do have a sale then it's for an old product that is maybe out of style or whatever the case may be. Nike products do go on sale but through retail stores like Footlocker and Finishline. They do more of a point-of-purchase promotion system. especially through the retail stores i mentioned. One example would have to be the 2012 Nike Hyperdunk sneakers with the additional Nike-plus system in it so you can compare your athleticism with anyone in the world. Finishline had  maybe close to a whole wall just for this product.

 Soon as you walk into the store it grabs your attention just cause of the futuristic look it has so anyone will curious as to what that is. When the customer becomes interested, Nike relies on the salesperson to do what it takes to make the sale because it's harder for a company to effectively sell their products if there isn't much discounts or coupons